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Troy University's "#SouthHateWeek"

Before the Troy University Trojan football team faces off against the South Alabama Jaguars in the annual battle for the belt rivalry game on Oct. 16 students are taking to social media for #SouthHateWeek.

Troy student Bella Ryder, a member of the Sound of the South color guard, tweets: “Today has sucked, but not as much as South does #SouthHateWeek.”

Twitter account @Trojan_Possum uses the hashtag to poke fun of the school. “Live look at the University of South Alabama’s most famous alum #SouthHateWeek,” which was followed by a picture of Sesame Street’s Oscar the Grouch.

In a world of tweets, memes and videos, the student body is also expressing how they feel about their Mobile rival the old-fashioned way. Students can be seen sporting battle for the belt buttons.

Troy University’s Freshman Forum, the freshman branch of the student government association, is selling “Take a Chip Out of South” buttons, featuring head coach Chip Lindesy for $2.

Freshman Forum delegate and Trojan Pride committee head Makenzie Ladner is originally from Mobile, but says she is a Trojan through-and-through.

Troy’s Student Alumni Association is also getting in on the action. The group is also selling buttons, the SAA’s say, “Beat South” and “___ > South” for $4.

Wednesday's game will be held in Veterans Memorial Stadium at Troy. Kick off is scheduled for 7 p.m.